EnvironmentMany of our clients require pure design solutions to respond to any number of internal initiatives or external challenges. For example, an engaging store environment can enhance the retail experience for customers, giving the retailer a competitive edge. Alternatively, the addition of a new range or product category may require a new store-within-store scheme.
Examples
1. To enable our client to considerably increase their shoe range and achieve a higher market share, we were tasked to create, prototype and install a new concept for footwear at the flagship store. We responded with a visually striking scheme blending clean white units with fluorescent green acrylic to give an individual accent to the product, while allowing for clear point-of-sale and graphic enhancement. The new shopping experience increased footfall, with a 30% increase in sales.
2. With a unique product range in a highly competitive shopping mall environment, our client wanted to attract new customers with a striking new look. The design needed to create impact and immediate appeal, within a modern and flexible space. The solution incorporated white materials combined with a comprehensive lighting scheme to accentuate the product. We achieved the radical new look for the store in just 16 weeks from concept to completion.
