EnvironmentIntro
Vets 4 Pets was a brand created to market an integrated offer of an expert Veterinary practice, combined with a professional retail environment, at a larger scale than previously seen in the UK.
Brief
Our design team was asked to provide a visual presentation of a concept store to represent a typical execution of this new format. This was to be used as the key focus of a presentation to raise finance for the idea and to support the first site.
Solution
Our solution was to create 3D animations of the concept store to convey the relationship between care and retail. We visualised the reception area, waiting area, retail space, a children's/pets corner and consulting rooms. Our aim was to make these as realistic as possible within tight time and budget constraints, to successfully communicate this new environment.
Outcome
Our presentation was instrumental in achieving financial backing for the project. As a result the brand was developed and a number of sites created with the range offer as demonstrated in the visualisations.